#SaveTheClubPenguin

Greetings Penguins!

I’m sure a few of you are confused with today’s title. Save Club Penguin? From what? Those without access to Twitter are probably going to be the baffled readers here. This post will address what this hashtag means, its’ origin and the significance this popular trend has on our beloved island. Although I don’t usually write posts regarding the trends of Twitter and hot topics around the CP community, I figured this was too popular to ignore.

Where did #SaveTheClubPenguin come from?

For those not familiar with hashtags (#), they are a popular search method on the hugely popular social network website, Twitter. Users often hashtag certain titles, words or phrases to accompany a sentence. Common examples include films or political protests (#IronMan, #ClubPenguin, #ChristmasTree etc). Once enough people use the same hashtag comment, it begins to trend. Once it starts to trend, it becomes noticed around the world. This basic introduction to hashtags will seem obvious for those already in the know, but this knowledge is needed to understand the rest of this post.

Now for the #SaveTheClubPenguin trend itself. It began yesterday (18th December 2014) which is the same day as the Merry Walrus Party began. This is no coincidence, as the party itself is the main reason for the creation of this trend. Club Penguin players were already sceptical of the Merry Walrus party, as it seemed to try and replace the much loved Holiday Party. Upon the party’s release, it became obvious that it was extremely lacking in content. The rooms decorated were actually less than that of the Christmas Party 2006. It has since earned the title of the second smallest Christmas-inspired event ever – beaten only by the first in 2005.

A below-average party isn’t exactly what made CP player’s around the world express their fury on social networks and personal blogs though. 2014 as a whole has had a plethora of mediocre parties at best, most were poorly decorated and didn’t contain much excitement that wanted players to log in each day to earn even more mediocre items – and a Puffle or two for Members. Each party has seemed like a repeat of the last, with a slightly different context. The anticipation that came with the Merry Walrus Party quickly reflected the entire of 2014 upon its’ release. If I was to sum 2014 up into one word, it would be disappointment – and I’m positive many would agree.

What does #SaveTheClubPenguin mean?

So we know where and why it began, but what does it exactly mean? Personally, I would’ve preferred #SaveClubPenguin instead of #SaveTheClubPenguin. The Club Penguin? Why The? Anyways, many believe that CP has reached a point where it needs saving. Not literally Marvel-style saving, but it needs something to bring back what once made the game so unique. The Merry Walrus party is a fine example of everything that’s wrong with the game. The idea of being purchased by a bigger company (Disney), meant that the game could develop and grow. This was true throughout the 2008-2010 period in particular. The release of toys, DS games and so on was something that Disney had helped create. The parties were also more advanced, more rooms were decorated in such a bigger way than they ever had been before. Puffles were limited to 1 new colour per year. It felt like the original game – only so much bigger.

Nowadays however, we seem to be stuck in limbo. The game is nowhere as big as it once was – probably due to mass introduction of mobile applications (that are often free), social networks (which CP can’t compare against with their overly-strict filters) and how fewer children want to play on virtual worlds anymore. It’s almost been 10 years since CP released – the concept behind virtual worlds has become tired to some – causing fewer players to log in everyday.

Instead of making the game new and exciting with bigger updates than ever, the parties are becoming smaller than ever. The idea behind these events is to make players log in every month by bringing them exciting new content. Why should players even bother if the parties are smaller than they were 8 years ago? Some may argue that the rooms back then weren’t nearly as well-decorated as they are now, whereas others state that the rooms which are decorated today are often too overcrowded and just appear as a cluttered mess. Sometimes, less is more. Think minimalism!

Basically, the user’s who started and are currently using this hashtag trend want more from the CP Team. 2014 has undoubtedly been the weakest year in the games history. Sure, we’ve seen some apps released – but this doesn’t compensate for a year of sub-par parties that raise questions about CP’s funding and management skills. For the past few years we’ve heard about things such as Project Super Secret and the legendary Server Jumping – but when will it finally be released? It took the app team almost a year to give us the main Club Penguin app on Android and even then only several devices are supported. Children are the game’s target audience – yet CP seems to ignore that children typically have very short attention spans and even shorter patience. Maybe the main focus is on Project Super Secret and thus explains why parties have been smaller? Who knows – but one thing I know is that if this project isn’t released in 2015 (which would be a fitting time for CP’s 10th anniversary) – the game’s future could be in serious trouble.

What can we do?

The popularity of said trend grew incredibly fast. Bloggers took to their blogs to express their opinions, whilst others relied fully on Twitter to express their issues with the game. Within a few hours most of the Twitter community had jumped onto the bandwagon. Several even began tweeting old and current staff members (such as rsnail, Screenhog, Spike Hike etc) directly. The idea behind the hashtag is to ultimately make the team aware of the situation. Once aware, they can do something about it. It’s more than likely that staff members already know about this trend since the community has done such a good job promoting it, but whether they will react remains unknown at this point.

All we, as players, can do is hope. Hope that 2015 will bring something new to the table that will keep the game new and exciting. Next year marks the 10th year of Club Penguin, so I believe this will be a fitting time to introduce something that will do exactly that. I still have faith in the team, despite this year of mediocracy and disappointment. If nothing changes then the every-falling traffic of the website will continue to decrease due to angry players becoming bored and frustrated with what remains one of the biggest virtual worlds – in the world.

What do you think of all this?

Personally, I agree that the quality of the game has declined significantly this year. 2013 was far from perfect itself, but the severe lack of decorated rooms is what currently haunts the game (and the introduction of far too many Puffles). The main app was a step in the right direction, but the lack of performance updates (or the use of Apple’s new Metal API) has meant that its’ slow, clunky and often unresponsive. Not a great experience. Puffle Wild is a in-app-purchase hungry Candy Crush copy, that is extremely repetitive and again features too many Puffles.

I’ve played the Club Penguin since May 2007 and attended every party/event which followed. It seems as if the decrease in quality really began to shine after the original creators left. Perhaps because CP started as a hobby, and has since turned into a cash cow for Disney and the drawback of partnering with a giant company means that CP will constantly be pressured into raising the funds to maintain the cash cow status. But how long will Disney’s funding last? Hopefully long enough to see CP revive itself and claim its’ rightful place as the #1 Virtual World.

Note: To read any further updates about this, including updates whenever a new post is posted here or to simply ask me a question, please follow me at @JimbobsonCP on Twitter. Remember, you must be 13 years or over to sign up.

Random CP Fact #33: Entering the code PRINCESS will unlock the Tiara item. It was once very rare, being released in the October 2005/February 2007 Penguin Style catalogues followed by the Treasure Book and then Puffle Digging.

Until next time, Waddle on!

– Jimbobson

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About Jimbobson

Virtual World & Tech enthusiast. 3D Artist.

Posted on December 19, 2014, in Uncategorized and tagged , , , , , , , , , , , , , , , , , . Bookmark the permalink. 4 Comments.

  1. club penguin will be gone in 2022. for proof, check their domain. they started in 2005 and they end in june 2022.

    • They’ve had domain issues in the past when they forgot to renew it. However, they can and will renew it for as long as they need it. Some virtual worlds that shut down years ago still have their domains – such as Pandanda. If CP lasts until 2022 – kudos to them!

  2. thanks for solving the problem.

  3. Let’s see if Club Penguin can still make it even after 2022. If they continue strong, then chances are that they can last longer or something. I don’t really want to see it close, though.

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